Bali: Cue the Trumpets. Introducing Our Silver Styles. (Part 3)

After two hours of analyzing, fine-tuning and buying over 80 samples, Susan was mentally exhausted. In her best New York accent, she asked one of the pretty assistants for a cup of tea.

She turned to me and gave me an approving nod. So, in her professional opinion, this factory had good styling and quality. Since Susan didn’t want any second-guessing on her final selection – not a word from the ‘peanut gallery’, (Another harrumph) – I was getting bored.

It was finally my turn. The boss, Jan Brassem, gets his turn.

The factory owner – kind of a grizzled Barney Fife look alike with cigarette stained fingers – turned his attention to me. Now came the tricky part.

A few years ago, we had developed an extremely popular silver jewelry brand. We were wondering, I asked Barney, if his factory could design and produce a few, (two or three), original designs for us. If successful, we could potentially sell thousands. They would have to be exclusive to us and made from scratch.

“Of course. We would love to,” said Barney.

Cue the trumpets. Our brand, known as Eclipse iDesigns, contains a unique, small, micro-mechanical component.  The brand’s name shortened to iDesigns, allows the wearer to change the silver style’s look, color even character – with only the slightest touch.

Each design contains a self-contained ‘movement’ – much like a simple watch movement. Many of the movements have patents pending. “Simply put,” I told Barney, “iDesigns combines two current and big-time consumer appeals, beautiful silver jewelry with simple technology. … never been done before.”

Barney gave me that ‘deer-in-the-headlights’  look. Susan smiled — she had seen that before.

The brand, known as iDesigns, allows the wearer to change the silver style’s look, color even character – with only the slightest touch.

To make it even more confusing, Susan chimed in with some more details. “The wearer can’t see the movement, the cost of the style doesn’t change and you don’t need a crowbar to make it change.”

“It was developed with ‘outside-the-box’ thinking,” she continued.

By this time, Barney was thoroughly dumbfounded, even mystified. I reached into my briefcase and pulled out three popular iDesigns. The first, a silver lapis bracelet that transforms into a watch. The second, a silver filigree pendant that converted from onyx to turquoise. The third was an earrings that changed from puffed heart to blue topaz.

Oh, did I mention, I told Barney that the iDesign ‘technology’ uses bearings, hinges, computer codes and algorithms as well as other tech components under extremely close tolerances. Most factory managers find iDesigns challenging and enervating — especially after working in a  tedious jewelry factory for years, generations.  Just ask your factory manager,” I said. 

Barney, amazed, took a deep breath, and asked one of the assistants to get his factory manager. She ran to the phone.

To be continued…

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80 Responses to “Bali: Cue the Trumpets. Introducing Our Silver Styles. (Part 3)”

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