Cue the Trumpets. Sterling silver jewelry is hereby recognized as a viable and dynamic jewelry category by the “Main-Street” jewelry storeowner.
Wait a minute, there’s an illogic here. Numerous jewelry retail channels have already recognized silver jewelry for what it is; beautiful, creative and especially profitable.
Take Tiffany & Co., for example. Over the years, Tiffany has become a retail channel by itself. Their skilled management team pioneered silver styling, (i.e. remember the 3-pronged Tiffany setting), merchandising, branding, (i.e. Elsa Peretti, Paloma Picasso) and pricing. Silver jewelry has become a strong – if not major — part of their product mix. How big a part is, of course, a carefully guarded trade secret? They’ve been doing their silver jewelry homework for decades.
“Cue the Trumpets. Silver jewelry is hereby recognized as a viable and dynamic jewelry category.”
Take major department stores, for example. Silver jewelry has become a department store staple. Just check Macy’s, (Judith Jack’s Victorian silver jewelry ‘look’), or check other department stores for popular designer brands. Silver jewelry has become an important showcase profit center.
Take the big TV shopping networks, OVC and HSN, for example. They both have a wonderful eye for combining semi-precious stones, (Malaysian Jade, Lapis Lazuli, Charoite, Blue Lace Agate, the list is endless), with silver. Some stones are even hand carved.
Where did I find all this information, you ask. For almost seven years, I owned a very successful silver jewelry brand. (I sold it a couple of years ago.) I designed and then imported the brand from Hong Kong, India, China, Thailand, Italy, Indonesia, Mexico, Africa and Canada
After all this time, I’ve acquired an understanding of silver jewelry marketing, sourcing, merchandising and pricing.
Dare I say it? I’ve developed a strong bias to silver jewelry.
Tags: Add new tag, Hong Kong, silver, Silver Jewelry, Sterling silver, Tiffany
By all accounts, surveys and studies, Silver jewelry is definitly making a comeback. 81% of jewelers surveyed said their silver jewelry sales increased in 2009.
Hope to get more like these….good information. I love silver jewelry
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Silver jewelries are expensive but they are very nice..`:
Hi Isaiah,
Thanks for the comment. Please remember that silver jewelry is — generally — less expensive than gold or platninum. And since the metal is cheaper, you can do alot more with silver like using beautiful stones and more creative designs.
We’ll have more blogs on this shortly. Watch for them.
Jan
Hi, I just to stop by your blog and find out if you have had experience prior to writing this blogpost, it looks great. I just bookmarked this post and will follow your feeds. Great writing.
Hi to you,
I do lots of writing but have (had) no clue on how to set up a blog….I hired an expert….still not that easy…
Let me know if I can help you find silver jewelry…
Best
Jan
Valuable information and excellent design you got here! I would like to thank you for sharing your thoughts and time into the stuff you post!! Thumbs up!
Thanks for the encouragement. More — much more — to come. Check in regularly
Jan Brassem
I’m sure glad that I found your website, it had basically everything as far as the information i was looking for
I have been to your site several times now, and this time I am adding it to my bookmarks Your discussions are always relevant, unlike the same-old stuff on other sites (which are coming off my bookmarks!) Rock on!
Hi Mr. Auto,
There will be plenty more discussions like these. Thanks for bookmarking, (if that’s the right word). Let me know if I can answer any questions.
Jan Brassem
Nice site and great text.
Greatings, brassemglobalconsulting.com – da mejor. Guardar va!
Have a nice day
http://www.affhtc.com/ Edwas
Silver Jewelry…
Is this good for engagement ring…??
Thanks for the great question. No, the tradition and culture of wedding rings is — and should be — the perview of gold, (or platinum), and diamonds.
On the other hand, silver jewelry is great for the bridal party.
It is nice right here. great research. I have been looked this kind of information for a while. thanks
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Dear Allan,
Please email me at Karen@BrassemGlobalConsullting.com and we can discuss link swap and advertising.
Thank you for your interest.
Karen
Super-Duper site! I am loving it!! Will come back again – taking you feeds also, Thanks.
i like silver jewelries because they are fashionable without being overly expensive;:`
Hi there may I use some of the information here in this post if I provide a link back to your site?
email me at Jan@Brassemglobalconsulting.com and tell me more.
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Thanks for the nice words….I hope we can continue to maintain this quality